The WTA Group Team

BILL REEVES is the Founder of The WTA Group with extensive experience in the Christian product industry since 1988, working in Christian retail, then Word Entertainment/Warner Bros. in distribution support for recording artists such as Amy Grant and Michael W. Smith. Bill then joined Big Idea Productions in product licensing and distribution for the successful VeggieTales® brand. During his tenure at Thomas Nelson Publishers/HarperCollins he served as Executive Producer of several children’s video properties, including Max Lucado's Hermie & Friends® series. As Vice-President of Marketing for Propeller Consulting, he was involved in highly successful film marketing campaigns, including Fireproof and Courageous before launching The WTA Group in 2009.

ERIK WEIR is Partner at The WTA Group and is currently Founder, President and CEO of WCM Global Wealth which seeks to deliver the highest quality advice and money management for high net-worth investors.  Erik joined Merrill Lynch in 1989 followed by his role at Donaldson, Lufkin and Jenrette as a Senior Vice President providing money management services to various founders of technology companies. He opened Weir Capital Management, LLC in 1999, developing a global client base for financial solutions, twice named one of the 25 fastest growing companies in South Carolina by the state’s Chamber of Commerce before launching WCM Global Wealth in 2011. 

KRIS FUHR led her company, Movie Gal Marketing, to successful film campaigns, including Heaven Is for Real, before coming to The WTA Group. An elite graduate of West Point, Kris spent seven years as an airborne qualified Army intelligence officer. Armed with an MBA from Boston University, she joined Kraft Foods in 1991 as a Brand Manager, where she won the Philip Morris Chairman's Award. While at Big Idea Productions in 1999, Kris led the marketing of Jonah a VeggieTales® Movie before joining Provident Films/Sony. Kris has six top ten theatrical openings to her credit, including Fireproof and Courageous. She has also led multiple faith-based marketing efforts for films such as The Chronicles of Narnia and Soul Surfer. She has been featured in The New York Times, The Wall Street Journal, NPR and other major news outlets.

LISA JEAN has held marketing positions at Universal Studios and Sony Pictures Entertainment before joining The WTA Group. She helped launch AFFIRM FILMS, leading to theatrical successes with Soul Surfer, Courageous and Fireproof. Lisa also spearheaded home entertainment campaigns for The Weinstein Company, such as The Artist, winner of 5 Academy Awards®, including Best Picture, in addition to building numerous family franchise properties like Open Season and The Land Before Time. In 2014 she helped drive the hugely successful U.S. and international marketing campaigns for God’s Not Dead.

JIM McBRIDE joined the staff of Sherwood Baptist Church in 2000 and has served as the executive pastor overseeing operations, church staff, finances and Men’s Ministry since 2003. He is an executive producer of the films released by Sherwood Pictures, including Courageous, Fireproof, Facing the Giants, and Flywheel. Jim has also worked for Coca-Cola fifteen years and served in the U. S. Marine Corps for six years. Jim and his wife, Sheila, have been married for 28 years. They have four children, Victoria, Buddy, Tommy and Sarah.

DAVE MECHEM joined the WTA Group from Sony Pictures Entertainment where he led the home entertainment sales and promotion of AFFIRM Films titles into the general and Christian retail markets. During Dave’s tenure he guided the release plans for To Save A Life, Soul Surfer, Courageous, Heaven Is For Real and Moms’ Night Out among others. With more than 25 years experience in home entertainment sales and retail marketing, Dave has held key positions with Sony Pictures, Universal Studios, Turner Broadcasting and Ingram Entertainment. He has worked with key accounts across all channels from mass, club, grocery, e-commerce, rental, distribution and Christian retail.

BRIAN MITCHELL came to The WTA Group from Big Idea Entertainment/DreamWorks Animation where he served as Vice President of Marketing and Licensing for the VeggieTales® brand. His extensive entertainment industry experience began in 1986 in radio broadcast roles, then executive leadership positions at Provident Music Group/Sony and Capitol/Universal, including General Manager of Essential Records, launching artists such as Jars of Clay and Third Day. While at Thomas Nelson Publishers/HarperCollins as Vice President of Marketing, Brian led multiple book imprints to 14 New York Times bestselling books from authors such as William J. Bennett, Michael Savage, Bill Cosby and Ed McMahon.